Rooted in clarity.
Built for growth.

Neta Financial brings clarity to your finances and structure to your operations, helping you make informed decisions and build for what’s next.

Bookkeeping, financial reporting, budgeting, forecasting, and cash flow support for growing businesses.
neta — "seedling"

The name is the point: good financial operations aren't a one-time fix, they're something you plant and tend. Once the books are clean and the process is set, the reporting keeps growing with the business.

Rebecca Blum founded Neta Financial after 7 years working in Finance and accounting roles, watching small business owners make decisions off numbers they didn't fully trust. Neta Financial exists to fix that: not just tidier books, but financial operations you can actually rely on when you're deciding whether to hire, raise prices, or take out a loan.

The work is hands-on and specific to each client — no generic templates, no software you have to learn just to talk to your own numbers.

7 yearsin financial operations
hospitality, retail, real estate, insurance, financials
Services

Everything between "the books are a mess" and "I understand my business."

Work with Neta Financial on a single project or as an ongoing part of your operations — most clients start with a cleanup and move into a regular monthly cadence.

Bookkeeping cleanup & catch-up

Behind on reconciliations, or inheriting books from a previous bookkeeper? We rebuild your books to a clean, accurate, audit-ready state.

Month-end close

A consistent, on-time close every month — reconciled accounts, reviewed statements, and no surprises three months later.

Payables & receivables

Bills paid on time, invoices that actually get collected, and a clear view of what's coming in and going out.

Budgeting & forecasting

A working budget and a rolling forecast you can use to plan hires, spending, and cash needs before they become urgent.

Financial modeling

Scenario models for a new hire, a new product line, a fundraise, or any decision where you want to see the numbers before you commit.

Financial statements & custom reporting

Statements you can hand to a lender or investor, plus reports built around the specific questions you need answered about your business.

How we work

A straightforward path from messy to managed.

1

Discovery call

A free conversation about where things stand today and what you need from your books.

2

Books assessment

A look under the hood of your current systems and a clear, scoped plan — with pricing — before any work starts.

3

Cleanup & setup

We bring your books current and put the right processes and reporting in place going forward.

4

Ongoing operations

Monthly close, reporting, and FP&A support — as light or as involved as your business needs.

Testimonials

What clients say after the books get fixed.

Replace these with real client quotes once you have a few — attributed by permission, or by role and industry if a client prefers to stay unnamed.

For the first time I actually trust the numbers I'm looking at when I make a decision.

Owner, professional services firm

We went from finding out about cash problems a month late to seeing them coming weeks ahead.

Founder, e-commerce business

The month-end close finally happens on time, every time, without me having to chase it.

Operator, restaurant group
FAQ

Common questions before getting started.

What accounting software do you work in?+
At Neta, we primarily work in QuickBooks Online. We can also work with other industry-specific applications and accounting software based on your business and specific needs.
How long does a books cleanup take?+
The timeline depends on the size and condition of the books. Smaller cleanups may take a few days, while more complex accounts can take several weeks. After a free assessment, Neta will provide a clear timeline before work begins.
Do you work with businesses in my industry?+
Yes. Neta works with businesses across healthcare, real estate, professional services, hospitality, retail, and other industries. Each engagement is tailored to the way your business operates and the financial support you need.
How much do your services cost?+
Pricing depends on the size of the business, scope of work, and level of support needed. Neta provides customized pricing based on the specific needs of each engagement rather than a flat rate. Pricing is clearly defined before any work begins.
Is my financial data kept confidential?+
Yes. Neta treats all financial information as confidential and handles client records with care and discretion. Access to financial information is limited to what is necessary to provide the agreed-upon services.
Do you work with my existing bookkeeper or accountant?+
Yes. Neta can work alongside an existing bookkeeper, CPA, or other financial professional. Services can be structured to complement an existing team, fill specific gaps, or provide full bookkeeping, reporting, and FP&A support.
Get in touch

Let's talk about your business.

Start with a free discovery call. No pressure, no obligation. We'll learn about your business, understand your needs, and discuss how Neta can provide the financial support and clarity to help your business grow.

Based inNew York City · working with clients globally